Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant
The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate soc...
| Huvudupphovsmän: | , , , |
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| Materialtyp: | Artikel |
| Språk: | English |
| Publicerad: |
Wiley
2020
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| Länkar: | http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf |