Factors influencing consumers’ purchasing behaviour towards e-grocery shopping
E-grocery shopping is consumers buying groceries on retailer’s website. It exists in Malaysia since the year 1998. However, e-grocery shopping become a trend recently with the growth of internet usage. One of the categories that most likely purchase by the consumer in 2017 is including groceries pro...
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89810/1/FP%202018%2055%20IR.pdf |