Influence of customer orientation and internal marketing on job satisfaction among employees in banking industry in Lagos, Nigeria
The competitive nature and environment that banking industry operates has been the cardinal factor which has compelled them to focus their strength towards breeding customer-oriented employees through the engagement of internal marketing practice that will metamorphose to the employees’ job satis...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/90646/1/FPP%202020%2017%20IR.pdf |