An examination of the sources of product information used by consumers when purchasing kitchen cabinet
Currently, there has been little studies on sources of product information when purchasing kitchen cabinet in Malaysia. This study is conducted to identify sources of product information important to consumers when purchasing kitchen cabinet and to compare preferences on sources of product informati...
| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/91147/1/FH%202018%2053%20IR.pdf |
| _version_ | 1825936967711326208 |
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| author | Mohd Anuar, Fatin Norsahira |
| author_facet | Mohd Anuar, Fatin Norsahira |
| author_sort | Mohd Anuar, Fatin Norsahira |
| collection | UPM |
| description | Currently, there has been little studies on sources of product information when purchasing kitchen cabinet in Malaysia. This study is conducted to identify sources of product information important to consumers when purchasing kitchen cabinet and to compare preferences on sources of product information with the demographic background. The questionnaire was randomly distributed among respondents in shopping mall (Midvalley, 1 Utama, Aeon Mall Shah Alam and Summit USJ) in Klang Valley. The result show that store displays was found to be the most important sources of product information when purchasing kitchen cabinet. Statistically, there were significant differences in importance level for the sources of product information with respect to respondents’ age group, gender, income level and ethnic groups. The result of this study is important to the companies or marketers to promote a wide range of kitchen cabinet for the different segment of markets. |
| first_indexed | 2024-03-06T10:52:21Z |
| format | Project Paper Report |
| id | upm.eprints-91147 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:52:21Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | upm.eprints-911472021-10-27T06:17:03Z http://psasir.upm.edu.my/id/eprint/91147/ An examination of the sources of product information used by consumers when purchasing kitchen cabinet Mohd Anuar, Fatin Norsahira Currently, there has been little studies on sources of product information when purchasing kitchen cabinet in Malaysia. This study is conducted to identify sources of product information important to consumers when purchasing kitchen cabinet and to compare preferences on sources of product information with the demographic background. The questionnaire was randomly distributed among respondents in shopping mall (Midvalley, 1 Utama, Aeon Mall Shah Alam and Summit USJ) in Klang Valley. The result show that store displays was found to be the most important sources of product information when purchasing kitchen cabinet. Statistically, there were significant differences in importance level for the sources of product information with respect to respondents’ age group, gender, income level and ethnic groups. The result of this study is important to the companies or marketers to promote a wide range of kitchen cabinet for the different segment of markets. 2018 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/91147/1/FH%202018%2053%20IR.pdf Mohd Anuar, Fatin Norsahira (2018) An examination of the sources of product information used by consumers when purchasing kitchen cabinet. [Project Paper Report] |
| spellingShingle | Mohd Anuar, Fatin Norsahira An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title | An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title_full | An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title_fullStr | An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title_full_unstemmed | An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title_short | An examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| title_sort | examination of the sources of product information used by consumers when purchasing kitchen cabinet |
| url | http://psasir.upm.edu.my/id/eprint/91147/1/FH%202018%2053%20IR.pdf |
| work_keys_str_mv | AT mohdanuarfatinnorsahira anexaminationofthesourcesofproductinformationusedbyconsumerswhenpurchasingkitchencabinet AT mohdanuarfatinnorsahira examinationofthesourcesofproductinformationusedbyconsumerswhenpurchasingkitchencabinet |