Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
Consumer decisions are increasingly influenced by word-of-mouth of friends, family and other consumers. With the advent of Web 2.0, much of the word-of-mouth is online and 65% consumers learn about products or services of interest online and a whopping 50% use social media to air their grouses or co...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/92361/1/GSM%202019%2033%20IR.pdf |