Spicy business of Saudagar Rasa and its heritage gourmet

This case study presents a food manufacturer, Noraz Berkat Trading (NBT), one of the food manufacturing SMEs in Malaysia which is involved in producing spice-based premixes and seasonings of authentic Malaysian heritage cuisines. A development life cycle and SWOT analysis are the focal points illust...

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Bibliographic Details
Main Author: Mohd Sharif, Siti Nurhayati Khairatun
Format: Article
Published: I I U M Press 2021