“The pursuit of happiness”: pleasure and leisure through counterfeit branded fashion goods consumption
The rising demand for counterfeit goods has led to a new phenomenon in consumer behaviour. Previously, consumers’ involvement in counterfeit consumption is driven by the indistinguishable physical characteristics between the original and counterfeit versions, which allows consumers to exhibit an asp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
NUN Gemilang Enterprise
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95572/1/%E2%80%9CThe%20pursuit%20of%20happiness%E2%80%9D%3B%20pleasure%20and%20leisure%20through%20counterfeit%20branded%20fashion%20goods%20consumption.pdf |