The relationship between self-efficacy, awareness and subjective norms with online shopping self-protection practices among Chinese consumers in Seremban, Negeri Sembilan

This research seeks to identify the relationship between self-efficacy, awareness and subjective norms with online shopping self-protection practices among the Chinese consumers in Seremban, Negeri Sembilan. There were 200 Chinese respondents from Seremban who participated in this research through t...

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Bibliographic Details
Main Authors: Tham, Jing Yi, Muhammad Arif, Afida Mastura
Format: Article
Language:English
Published: Malaysia Consumer and Family Economy Association 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95590/1/The%20relationship%20between%20self-efficacy%2C%20awareness%20and%20subjective%20norms%20with%20online%20shopping%20self-protection%20practices%20among%20Chinese%20consumers%20in%20Seremban%2C%20Negeri%20Sembilan.pdf