The role of cultural proximity on preference of Chinese Malaysians in Chinese film
This paper is to identify the cultural factors that contribute to the preference of Chinese Malaysians in Chinese films that attempt to maintain their cultural identity in the multicultural context of Malaysia. Because of the historical and cultural relationship between Chinese Malaysians and Chine...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95612/1/The%20role%20of%20cultural%20proximity%20on%20preference%20of%20Chinese%20Malaysians%20in%20Chinese%20film_new.pdf |