Customer mobile behavioral segmentation and analysis in telecom using machine learning
This study aims to identify telecom customer segments by utilizing machine learning and subsequently develop a web-based dashboard. The dashboard visualizes the cluster analysis based on demographics, behavior, and region features. The study applied analytic pipeline that involved five stages i.e. d...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Taylor and Francis
2021
|