Customer mobile behavioral segmentation and analysis in telecom using machine learning
This study aims to identify telecom customer segments by utilizing machine learning and subsequently develop a web-based dashboard. The dashboard visualizes the cluster analysis based on demographics, behavior, and region features. The study applied analytic pipeline that involved five stages i.e. d...
Main Authors: | Sharaf Addin, Eman Hussein, Admodisastro, Novia Indriaty, Mohd Ashri, Siti Nur Syahirah, Kamaruddin, Azrina, Chew, Yew Chong |
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Format: | Article |
Published: |
Taylor and Francis
2021
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