Determinants factors for social media policy adoption in Malaysian SMEs: literature review
Recently, research on the social media has been widely discussed by the scholars in many fields. The use of social in business enable the organisation to communicate with their stakeholders, save time in terms of business processes, reduce barriers and geographical restrictions and others. Thus, man...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Academic Inspired Network
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96644/1/ABSTRACT.pdf |
| _version_ | 1825937744516349952 |
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| author | Halil, Nur Afni Bidin, Rosmiza Osman, Nizam Shekh Alsagoff, Syed Agil |
| author_facet | Halil, Nur Afni Bidin, Rosmiza Osman, Nizam Shekh Alsagoff, Syed Agil |
| author_sort | Halil, Nur Afni |
| collection | UPM |
| description | Recently, research on the social media has been widely discussed by the scholars in many fields. The use of social in business enable the organisation to communicate with their stakeholders, save time in terms of business processes, reduce barriers and geographical restrictions and others. Thus, many businesses adopt social media as one of their marketing tools including Malaysian SMEs to carry out their marketing activities. Although social media proved to provide tremendous benefits to the organisation, the challenges of using social media were found. Strategic failure and lack of understanding of social media can damage and tarnish the organisation’s reputation. Thus, having a social media policy or guiding principles on social media could shape employee’s actions and address challenges to the development. Therefore, this study was developed and integrated the factors that lead to the social media policy adoption. The outcome of this research will reveal the effectiveness of the social media policy adoption based on few elements such as knowledge, organisation culture and perceived characteristics of the policy. |
| first_indexed | 2024-03-06T11:04:10Z |
| format | Article |
| id | upm.eprints-96644 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:04:10Z |
| publishDate | 2021 |
| publisher | Academic Inspired Network |
| record_format | dspace |
| spelling | upm.eprints-966442022-12-14T13:23:36Z http://psasir.upm.edu.my/id/eprint/96644/ Determinants factors for social media policy adoption in Malaysian SMEs: literature review Halil, Nur Afni Bidin, Rosmiza Osman, Nizam Shekh Alsagoff, Syed Agil Recently, research on the social media has been widely discussed by the scholars in many fields. The use of social in business enable the organisation to communicate with their stakeholders, save time in terms of business processes, reduce barriers and geographical restrictions and others. Thus, many businesses adopt social media as one of their marketing tools including Malaysian SMEs to carry out their marketing activities. Although social media proved to provide tremendous benefits to the organisation, the challenges of using social media were found. Strategic failure and lack of understanding of social media can damage and tarnish the organisation’s reputation. Thus, having a social media policy or guiding principles on social media could shape employee’s actions and address challenges to the development. Therefore, this study was developed and integrated the factors that lead to the social media policy adoption. The outcome of this research will reveal the effectiveness of the social media policy adoption based on few elements such as knowledge, organisation culture and perceived characteristics of the policy. Academic Inspired Network 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/96644/1/ABSTRACT.pdf Halil, Nur Afni and Bidin, Rosmiza and Osman, Nizam and Shekh Alsagoff, Syed Agil (2021) Determinants factors for social media policy adoption in Malaysian SMEs: literature review. International journal of modern trends in business research, 4 (17). pp. 1-14. ISSN 2600-8742 http://www.ijmtbr.com/archived.asm |
| spellingShingle | Halil, Nur Afni Bidin, Rosmiza Osman, Nizam Shekh Alsagoff, Syed Agil Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title | Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title_full | Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title_fullStr | Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title_full_unstemmed | Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title_short | Determinants factors for social media policy adoption in Malaysian SMEs: literature review |
| title_sort | determinants factors for social media policy adoption in malaysian smes literature review |
| url | http://psasir.upm.edu.my/id/eprint/96644/1/ABSTRACT.pdf |
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