Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model

It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention; suggesting there are various direct outcomes of CSR image. Underpinned by the Pe...

詳細記述

書誌詳細
主要な著者: Hong, Kay Tze, Ng, Siew Imm, Ho, Jo Ann, Tan, Houng Chien, LIM, Chui Seong
フォーマット: 論文
言語:English
出版事項: Universiti Putra Malaysia 2021
オンライン・アクセス:http://psasir.upm.edu.my/id/eprint/96778/1/4.%20Does%20CSR%20Image.pdf