Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model
It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention; suggesting there are various direct outcomes of CSR image. Underpinned by the Pe...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96778/1/4.%20Does%20CSR%20Image.pdf |