E-shopper typologies differences in online buying satisfaction among Universiti Putra Malaysia's students
The enormous progression of the internet in marketing and e-commerce has led to the prosperity of online business. Online shopping is a form of electronic business that lets customers purchase goods and services directly from online sellers via the Internet. In other words, the e-shoppers just need...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97128/1/ABSTRACT.pdf |