Factors affecting purchase behaviour of smartphone: a study on gen Y in Universiti Putra Malaysia UPM
Main purpose of this study was to investigate the factors affecting smartphone purchasing behaviour among Gen Y in Universiti Putra Malaysia. The factors studied were convenience, product features, social influence and brand. A total of 200 respondents participated in this study who were selected th...
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Malaysia Consumer And Family Economy Association (MACFEA)
2021
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