How advertising speaks to consumers: a case of youth language in local commercial discourse
Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviat...
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| Format: | Article |
| Language: | English |
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Yayasan Visi Intan Permata
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97549/1/ABSTRACT.pdf |