Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
Langkawi Island is considered one of the top tourism destinations in South East Asia. However, there are still many factors that can contribute to its competitiveness in the tourism industry. The study highlights the pull and push factor which includes travel motivation and destination personality a...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/99352/1/AN%20NUR%20NABILA%20BINTI%20ISMAIL%20-%20IR.pdf |