Role of storytelling in communicating information within public-listed companies in Malaysia
The digitalisation and the recent COVID-19 pandemic have reshaped how we communicate in an organisation. Due to these, public relations encompasses the characteristics of advanced public relations in the 21st century and its growing strategic importance to businesses. The challenges faced by this...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/99602/1/NURAFIQ%20INANI%20BINTI%20MAN%20-%20IR.pdf |