Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant.
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://eprints.usm.my/25365/1/CUSTOMER_LOYALTY_AND_CINEPLEX_PATRONAGE.pdf |