Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, t...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | http://eprints.usm.my/25557/1/CRITICAL_SUCCESS_FACTORS_OF_CUSTOMER_RELATIONSHIP_MANAGEMENT_AT_PRIVATE_HOSPITALS_IN_MALAYSIA.pdf |