The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations...
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| Format: | Thesis |
| Language: | English |
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2005
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| Online Access: | http://eprints.usm.my/25930/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf |