Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | http://eprints.usm.my/26507/1/CUSTOMER_LOYALTY%2C_SATISFACTION_AND_MARKETING_MIX.pdf |