Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://eprints.usm.my/26750/1/FACTORS_INFLUENCING_INDUSTRIAL_PURCHASING_INTENTION_TOWARDS_MALAYSIAN_MADE_PRODUCTION_EQUIPMENT_IN_PENANG.pdf |