Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf |