Innovator Intelligent Air Conditioner System: Marketing Plan And Pricing Strategy

A research has been carried out to determine the acceptable price for ICONS. if the selling price influences the purchase decision. whether e-marketing program is preferable to the ordinary marketing program and the potential of air conditioner sales is in the increase for the next six to twelve...

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Bibliographic Details
Main Author: Ching, Yee Khim
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:http://eprints.usm.my/28909/1/INNOVATOR_INTELLIGENT_AIR_CONDITIONER_SYSTEM_MARKETING_PLAN_AND_PRICING_STRATEGY.pdf