Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis
Malaysian housing developers produce a range ofproducts that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level ofrisk Previous product development studies had focused on the technical elements of dev...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UKM
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/30206/1/Unleashing_the_Competitive_Advantage_of_Malaysian_Private_Housing_Developers_through_Product_Analysis.pdf |