The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism

The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism

Kajian ini mengkaji perkaitan kualiti perkhidmatan dalam konteks pelancongan perubatan di hospital-hospital swasta di Malaysia. Ia merangkumi dimensi kualiti perkhidmatan komunikasi, budi bahasa, sokongan emosi, kemudahan hospital dan keperluan pendamping yang boleh meningkatkan niat tingkah laku me...

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Bibliographic Details
Main Author:	Mohamad, Wan Normila
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31425/1/WAN_NORMILA_MOHAMAD_24.pdf

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