Kualiti perkhidmatan, kepuasan pelanggan dan kesetiaan pelanggan Perbadanan Perpustakaan Awam Terengganu: Kajian konseptual

This paper discusses and reviews the literature and ultimately propose a conceptual framework linking service quality, customer satisfaction and customer loyalty within the Terengganu State Public Library (PPAT). It is designed to understand how service quality and customer satisfaction are perceive...

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Bibliographic Details
Main Authors: Mahmood, Kamarulzaman, Mat Ali @ Salim, Nor Azman, Mohamad, Mahadzirah
Format: Article
Language:English
Published: Persatuan Pustakawan Malaysia 2015
Subjects:
Online Access:http://eprints.usm.my/34144/1/4_UNISZA_Kamarulzaman_15.pdf