Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
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| Format: | Article |
| Language: | English |
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National Higher Education Research Institute, Universiti Sains Malaysia
2016
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| Online Access: | http://eprints.usm.my/34169/1/003.pdf |