The lifestyle segmentation of house buyers’ in Malaysian new residential market
The property development industry is in need of a comprehensive market intelligence to be able to predict and satisfy the needs of house buyers. Many developers based their marketing decisions on hunches and guesses, rather than on intelligence drawn from marketing research. Property developers c...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34484/1/HBP1.pdf |