Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths

This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis...

Full description

Bibliographic Details
Main Authors: Omar, Bahiyah, Subramanian, K.
Format: Article
Language:English
Published: Global Science and Technology Forum 2013
Subjects:
Online Access:http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf