Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Global Science and Technology Forum
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34868/1/FBaddiction_GSTF_2013.pdf |