Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Conference or Workshop Item |
| Γλώσσα: | English |
| Έκδοση: |
2013
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| Θέματα: | |
| Διαθέσιμο Online: | http://eprints.usm.my/34988/1/HBP21.pdf |