Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity
This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34988/1/HBP21.pdf |
| _version_ | 1797009331494846464 |
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| author | Musa, Norfardilawati Md Noor, Shuhaida Mohamad, Wardah |
| author_facet | Musa, Norfardilawati Md Noor, Shuhaida Mohamad, Wardah |
| author_sort | Musa, Norfardilawati |
| collection | USM |
| description | This is a conceptual paper on the concept of destination brand identity from
the perspective of stakeholders. In planning and strategising for sustainable
tourism destination, destination branding is a critical issue that needs to be
explored. The nature of a destination domain is one where there exists an
“open-system” of interdependent, multidimensional and multiple
stakeholders where the actions of one stakeholder will impact the rest of the
actors in the destination, thus making the process of developing destination
identity very complex. The difficulties in dealing with different interests
amongst the stakeholders make the process of developing destination identity
more complicated, resulting in difficulties in achieving unity and
understanding about the "shared image" for a destination brand. Moreover,
to produce a sustainable tourism destination, the supports offered by
stakeholders to the planning and development process is a key element for
the successful operation, management and sustainibility of the destination.
The destination branding literature shows consistency in the consideration of
the power of stakeholders for branding destination. Therefore, based on the
theory of stakeholders and the theory of social identity that underlies this
paper, the study will identify the relationship between the stakeholders and
brand development for a destination domain. This paper introduces a
framework designed to study the implications of stakeholders towards the
destination brand. |
| first_indexed | 2024-03-06T15:04:08Z |
| format | Conference or Workshop Item |
| id | usm.eprints-34988 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:04:08Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | usm.eprints-349882017-06-08T01:48:24Z http://eprints.usm.my/34988/ Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity Musa, Norfardilawati Md Noor, Shuhaida Mohamad, Wardah TH1-9745 Building construction This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there exists an “open-system” of interdependent, multidimensional and multiple stakeholders where the actions of one stakeholder will impact the rest of the actors in the destination, thus making the process of developing destination identity very complex. The difficulties in dealing with different interests amongst the stakeholders make the process of developing destination identity more complicated, resulting in difficulties in achieving unity and understanding about the "shared image" for a destination brand. Moreover, to produce a sustainable tourism destination, the supports offered by stakeholders to the planning and development process is a key element for the successful operation, management and sustainibility of the destination. The destination branding literature shows consistency in the consideration of the power of stakeholders for branding destination. Therefore, based on the theory of stakeholders and the theory of social identity that underlies this paper, the study will identify the relationship between the stakeholders and brand development for a destination domain. This paper introduces a framework designed to study the implications of stakeholders towards the destination brand. 2013-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34988/1/HBP21.pdf Musa, Norfardilawati and Md Noor, Shuhaida and Mohamad, Wardah (2013) Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia. |
| spellingShingle | TH1-9745 Building construction Musa, Norfardilawati Md Noor, Shuhaida Mohamad, Wardah Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title | Developing Destination Brand Identity: Towards
sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title_full | Developing Destination Brand Identity: Towards
sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title_fullStr | Developing Destination Brand Identity: Towards
sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title_full_unstemmed | Developing Destination Brand Identity: Towards
sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title_short | Developing Destination Brand Identity: Towards
sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| title_sort | developing destination brand identity towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/34988/1/HBP21.pdf |
| work_keys_str_mv | AT musanorfardilawati developingdestinationbrandidentitytowardssustainabilityoftourismdestinationfromtheperspectiveofstakeholdersandtheoryofsocialidentity AT mdnoorshuhaida developingdestinationbrandidentitytowardssustainabilityoftourismdestinationfromtheperspectiveofstakeholdersandtheoryofsocialidentity AT mohamadwardah developingdestinationbrandidentitytowardssustainabilityoftourismdestinationfromtheperspectiveofstakeholdersandtheoryofsocialidentity |