Building Lenggong World Heritage site brand identity: Assessing core values of local community
This paper looks into the preliminary but yet critical step in developing a strong brand for the Lenggong Valley World Heritage site, that is the development of the site’s brand identity. The Lenggong Valley has recently been listed as UNESCO’s world heritage site. At this nascent stage, it is c...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34989/1/HBP22.pdf |