An importance-performance analysis of international visitors to Penang, Malaysia

As one of the leading tourism destinations in Malaysia particularly after Kuala Lumpur and Pahang, Penang faces competition with its neighbouring competitors. To remain competitive, Penang needs to identify its strengths and weaknesses and consequently develop its future marketing strategies to s...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Omar, Shida Irwana, Muhibudin, Masitah, Sim, Jason Kok Jiun, Mohamed, Badaruddin
פורמט: Conference or Workshop Item
שפה:English
יצא לאור: 2013
נושאים:
גישה מקוונת:http://eprints.usm.my/34990/1/HBP23.pdf