An importance-performance analysis of international visitors to Penang, Malaysia
As one of the leading tourism destinations in Malaysia particularly after Kuala Lumpur and Pahang, Penang faces competition with its neighbouring competitors. To remain competitive, Penang needs to identify its strengths and weaknesses and consequently develop its future marketing strategies to s...
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/34990/1/HBP23.pdf |