Propensity Of Product Innovation In Malaysian Manufacturing Companies
The significance of new product development (NPD) to corporate success has drawn numerous studies over the last forty years. (NICB 1964; Cooper 1979, 1980; Calantone and Cooper 1981; Booz, Allen and Hamilton 1982; Maidique and Zirger 1984; Cooper and Kleinschmidt 1986, 1987, 1990). These studies...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
1999
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35337/1/4-1-2.pdf |