Value Oriented Shopping Behavior Amongstst Urban Middle Class Vietnamese Consumers
Asia’s economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia’s modem middle class is strongly value oriented, balanci...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2000
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35450/1/5-1-4.pdf |