The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking

Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a ret...

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书目详细资料
Main Authors: Bojei, Jamil, Che Wel, Che Aniza
格式: 文件
语言:English
出版: Asian Academy of Management (AAM) 2003
主题:
在线阅读:http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf