The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking
Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a ret...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2003
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf |
| _version_ | 1825833311709167616 |
|---|---|
| author | Bojei, Jamil Che Wel, Che Aniza |
| author_facet | Bojei, Jamil Che Wel, Che Aniza |
| author_sort | Bojei, Jamil |
| collection | USM |
| description | Previous research in the domain of relationship marketing has focused mainly on the antecedents of
loyalty and commitment in the industrial market, distribution channel or consumer goods. This
study however, models the antecedents of consumer's relationship commitment in the context of a
retail banking service. The impact of the four key explanatory variables (personal influences,
sociological influences, institutional influences, and trust) are examined. The results support the
hypothesized model and shows sociological influences to be a key driver of all antecedent
variables, and the most powerful determinant of the relationship commitment. |
| first_indexed | 2024-03-06T15:05:55Z |
| format | Article |
| id | usm.eprints-35612 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:05:55Z |
| publishDate | 2003 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-356122017-07-13T08:32:17Z http://eprints.usm.my/35612/ The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking Bojei, Jamil Che Wel, Che Aniza HD28-70 Management. Industrial Management Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. The results support the hypothesized model and shows sociological influences to be a key driver of all antecedent variables, and the most powerful determinant of the relationship commitment. Asian Academy of Management (AAM) 2003 Article PeerReviewed application/pdf en http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf Bojei, Jamil and Che Wel, Che Aniza (2003) The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking. Asian Academy of Management Journal (AAMJ), 8 (1). pp. 1-17. ISSN 1394-2603 http://web.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Bojei, Jamil Che Wel, Che Aniza The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking |
| title | The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking |
| title_full | The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking |
| title_fullStr | The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking |
| title_full_unstemmed | The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking |
| title_short | The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking |
| title_sort | impact of personal sociological and institutional influences on relationship commitment in retail banking |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35612/1/AAMJ_8-1-5.pdf |
| work_keys_str_mv | AT bojeijamil theimpactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT chewelcheaniza theimpactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT bojeijamil impactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT chewelcheaniza impactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking |