The Switch to Online Newspapers: Could Immediacy Be a Factor?
Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a ‘between-subject’ design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis t...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2007
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| Online Access: | http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf |