The Switch to Online Newspapers: Could Immediacy Be a Factor?
Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a ‘between-subject’ design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis t...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Conference or Workshop Item |
| اللغة: | English |
| منشور في: |
2007
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/35854/1/Omar_ANZCA2007.pdf |