Qualitative Inquiry on Marketing Strategies for Promotion of Library Services in University Libraries in Nigeria
The paper aims to examine the situation of information service marketing in university libraries in Nigeria. It focuses on understanding how the university libraries adopt and implement the marketing strategies to promote their services to current and potential users. It also finds out the factors t...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35921/1/Muhammad_Salihu_Zubair_ICOL2017.pdf |