Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf |