Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf |
| _version_ | 1797009535223726080 |
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| author | Neoh , Chee Yeong Mohamad, Osman T. Ramayah, T. Ramayah Omar, Azizah |
| author_facet | Neoh , Chee Yeong Mohamad, Osman T. Ramayah, T. Ramayah Omar, Azizah |
| author_sort | Neoh , Chee Yeong |
| collection | USM |
| description | The influence of country of origin on the evaluation of products and purchase intention
has been studied for decades. However, this paradigm has shifted where nowadays,
products are typically designed in one country, manufactured in another and assembled
elsewhere which led to the proliferation of "hybrid products". Consumers are confused
and are no longer able to identify or recognize the difference between country of origin of
brand and country of assembly or country of product design which, in turn, may lead to
wrong purchasing decisions. The objective of this study is to understand the variables
influencing consumers' purchase preference related to motorcycles in the Malaysian
market. Results have confirmed that country of origin of brand and consumer
ethnocentrism influence consumer purchase preference. Implications of the results and
directions for future researches are also discussed. |
| first_indexed | 2024-03-06T15:06:52Z |
| format | Article |
| id | usm.eprints-35946 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:06:52Z |
| publishDate | 2007 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-359462017-08-04T08:07:54Z http://eprints.usm.my/35946/ Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism Neoh , Chee Yeong Mohamad, Osman T. Ramayah, T. Ramayah Omar, Azizah HD28-70 Management. Industrial Management The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of "hybrid products". Consumers are confused and are no longer able to identify or recognize the difference between country of origin of brand and country of assembly or country of product design which, in turn, may lead to wrong purchasing decisions. The objective of this study is to understand the variables influencing consumers' purchase preference related to motorcycles in the Malaysian market. Results have confirmed that country of origin of brand and consumer ethnocentrism influence consumer purchase preference. Implications of the results and directions for future researches are also discussed. Asian Academy of Management (AAM) 2007 Article PeerReviewed application/pdf en http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf Neoh , Chee Yeong and Mohamad, Osman and T. Ramayah, T. Ramayah and Omar, Azizah (2007) Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism. Asian Academy of Management Journal (AAMJ), 12 (1). pp. 1-22. ISSN 1394-2603 http://web.usm.my/aamj/12.1.2007/AAMJ%2012-1-1.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Neoh , Chee Yeong Mohamad, Osman T. Ramayah, T. Ramayah Omar, Azizah Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism |
| title | Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism |
| title_full | Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism |
| title_fullStr | Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism |
| title_full_unstemmed | Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism |
| title_short | Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism |
| title_sort | purchase preference of selected malaysian motorcycle buyers the discriminating role of perception of country of origin of brand and ethnocentrism |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf |
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