Transfer Of Marketing Knowledge In Thai International Joint Venture Firms
The focus of this study is the transfer of marketing knowledge within Thai joint venture firms. The perspectives of Thai managers were surveyed using a structured instrument. The analysis identifies seven dimensions of marketing management knowledge: promotion management, price management, logist...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36553/1/art_5_%28197-216%29.pdf |