Consumer Motivation And Concern Factors For Online Shopping In Turkey
Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an...
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| Format: | Article |
| Language: | English |
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Asian Academy of Management (AAM)
2012
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| Online Access: | http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf |