Electronic Consumer Style Inventory: Factor Exploration And Multi-Comparison Analysis
The objective of this research article is to identify the factors of consumer decisionmaking style in the context of electronic purchasing and test the significance of these factors on the basis of gender and age of respondents through multi-comparison analysis. Data for this report came from a su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Asian Academy of Management (AAM)
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36622/1/Art_3%2843-66%29.pdf |