A Model Of Factors’ Effects On Brand Identification: Evidence From Iran
Social identification is essentially a perception of oneness with a group of persons. This study designs a model that tests and identifies social factors affecting brand identification. A convenience sample of 383 visitors to Ala Eddin Market (Mobile Market in Tehran) was surveyed. A series of li...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36628/1/Art_7%28123-140%29.pdf |