Using Analytic Hierarchy Process To Develop Hierarchy Structural Model Of Consumer Decision Making In Digital Market
In today's electronic era, e-commerce market is a very fast growing market. With the proliferation of the internet and web applications, customers are increasingly interfacing and interacting with web-based applications. They are shifting themselves offline to online which is creating challe...
| Prif Awduron: | , , |
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| Fformat: | Erthygl |
| Iaith: | English |
| Cyhoeddwyd: |
Asian Academy of Management (AAM)
2016
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| Pynciau: | |
| Mynediad Ar-lein: | http://eprints.usm.my/36666/1/aamj21012016_6.pdf |